The Pooch Coach

Known for

• retiring from general cases

  “Beverly, The Pooch Coach, is no longer accepting general dog training and behavior cases (as of 10/1/24)”

• special needs cases

  “will only take on special needs cases and temperament evaluations that require her depth of knowledge and expertise”

• empathic dog training

  “She calls her unique methodology "empathic dog trainingSM"”

• dog aggression training

  “she can help with "Any Dog, Any Problem" including: dog aggression training”

• temperament evaluations

  “dog temperament evaluations, and multiple dog households”

Services

About

The Pooch Coach, led by Beverly Ulbrich, is a highly regarded private dog trainer and behaviorist in San Francisco with 20 years of experience. As of October 1, 2024, the business has retired from accepting general training cases, focusing instead on special needs cases, temperament evaluations, and supporting existing clients. The trainer is known for an 'empathic dog training' methodology and has been voted the Bay Area's best private dog trainer four times.

What people say

Beverly Ulbrich is widely praised for her deep expertise in handling severe aggression, fear, and anxiety cases with a patient, insightful approach that yields dramatic behavioral changes. However, some clients report frustration with a rigid, self-paced training model that limits in-person interaction, high costs, and strict refund policies.

Hours